Management Review ›› 2021, Vol. 33 ›› Issue (5): 331-340.

• The Wu-li, Shi-li, Ren-li Approach (WSR): An Oriental Systems Methodology • Previous Articles    

Users' Internet Behavior Characteristics and Professional Knowledge Level——An Empirical Study Based on the Users of autohome.com

Lin Jie, Yang Zhaojie   

  1. School of Economicsand Management, Tongji University, Shanghai 200092
  • Received:2018-08-16 Published:2021-06-03

Abstract: To recognize network characteristics of users with a high level of professional knowledge in professional BBS is of vital importance for enterprises to recognize lead users with a high value, who can help promote interactive innovation of product. This paper chooses data from autohome.com, a professional automobile BBS, and conducts textual analysis and statistics of user network behavior features. The two-stage least square meter is adopted for modeling and to conduct correlation analysis of users' internet behavior characteristics and professional knowledge level. Empirical results suggest that users with a high level of professional knowledge usually demonstrate the following features: a high degree centrality, a high reply frequency, a long average length of posts, a large number of fans, and simultaneous activity in multiple subgroups. This research can render practical foundation for enterprises interactive innovation.

Key words: web forum, internet behaviors, professional knowledge level, lead users