›› 2020, Vol. 32 ›› Issue (2): 115-126.

• 技术与创新管理 • 上一篇    下一篇


杨隽萍, 肖梦云, 于青青   

  1. 浙江理工大学经济管理学院, 杭州 310018
  • 收稿日期:2017-05-02 出版日期:2020-02-29 发布日期:2020-03-07
  • 作者简介:杨隽萍,浙江理工大学经济管理学院教授,硕士生导师,博士;肖梦云,浙江理工大学经济管理学院硕士研究生;于青青,浙江理工大学经济管理学院硕士研究生。
  • 基金资助:


Does Failure in Entrepreneurship Influence the Behavior of Sensing Risk in Second Entrepreneurship?——A Study Based on Cognitive Deviation

Yang Junping, Xiao Mengyun, Yu Qingqing   

  1. School of Economics and Management, Zhejiang Sci-Tech University, Hangzhou 310018
  • Received:2017-05-02 Online:2020-02-29 Published:2020-03-07



关键词: 再创业风险感知, 创业失败成本, 认知偏差


Based on the combination of Corporate Failure Theory and Social Cognition Theory, this paper constructs the theoretical models of entrepreneurship failure cost, cognitive deviation and entrepreneurial risk cognitive relationship, and conducts an empirical test of the theoretical hypothesis through hierarchical regression model and structural formula model. The study finds that entrepreneurs' re-entrepreneurship risk perception is affected positively by their cost of entrepreneurial failure, overconfidence and optimism bias; and in the path of entrepreneurial failure costs affecting re-entrepreneurial risk perception, entrepreneurial overconfidence and optimism bias play a partially intermediary role. The study expands the application fields of social cognitive theory, further enriches the entrepreneurial management theory and effectively improves the level of re-entrepreneurial risk perception in the re-entrepreneurship activities, so the study is quite meaningful in supporting entrepreneurship.

Key words: re-entrepreneurial risk perception, cost of entrepreneurial failure, cognitive deviation