›› 2020, Vol. 32 ›› Issue (2): 174-183.

• 电子商务与信息管理 • 上一篇    下一篇


张伟1, 杨婷1, 张武康2   

  1. 1. 西安理工大学经济与管理学院, 西安 710054;
    2. 西安财经大学经济学院, 西安 710100
  • 收稿日期:2019-04-15 出版日期:2020-02-29 发布日期:2020-03-07
  • 通讯作者: 杨婷(通讯作者),西安理工大学经济与管理学院硕士研究生
  • 作者简介:张伟,西安理工大学经济与管理学院副教授,硕士生导师,博士;张武康,西安财经大学经济学院副教授,博士。
  • 基金资助:


A Study into the Effect of Mobile Shopping Situational Factors on Impulsive Purchasing Intention

Zhang Wei1, Yang Ting1, Zhang Wukang2   

  1. 1. School of Economics and Management, Xi'an University of Technology, Xi'an 710054;
    2. School of Economics, Xi'an University of Finance and Economics, Xi'an 710100
  • Received:2019-04-15 Online:2020-02-29 Published:2020-03-07



关键词: 移动购物, 情境因素, 冲动性购买意愿


The popularity of mobile shopping makes shopping behavior no longer limited by time and space, so impulse purchase is more commonly seen nowadays. However, consensus has not been reached regarding how impulse purchase emerges as a phenomenon, thus making it difficult to promote consumers' purchase behavior. This paper aims to explore how consumers' impulse purchase intentions are affected in the context of mobile shopping. For this purpose, the research proposes three mobile situation factors:personalized recommendation, visual appeal and system usability. They have a positive impact on impulse purchase intention by influencing perceived arousal and perceived enjoyment. The experimental method is used for data collection and hypothesis testing. All the hypotheses are supported. And the theoretical value of the model of "mobile environment stimulation-consumer emotion-impulse purchase intention" is confirmed. Based on the conclusion, management suggestions are proposed for mobile shopping merchants from the perspective of improving consumers' shopping experience and expanding marketing.

Key words: mobile shopping, situational factors, impulse purchase