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       2015, 27 (6): 11-.  
    Abstract360)      PDF (2043KB)(114043)      
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       2015, 27 (5): 29-.  
    Abstract246)      PDF (1066KB)(62953)      
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       2015, 27 (5): 145-.  
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       2015, 27 (1): 3-.  
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    An Empirical Study on the Impact of Online Reviews on Consumers' Purchasing Intention
    Du Xuemei, Ding Jingyu, Xie Zhihong, Lei Lifang
       2016, 28 (3): 173-183.  
    Abstract977)      PDF (1331KB)(7724)      

    Online word-of-mouth (WOM) has been playing an increasingly important role in consumers' purchasing decisions for the reason that Internet has greatly amplified the influence of WOM on consumers. This paper researches the online review which is one of the main forms of online WOM. It firstly develops a conceptual model for online reviews' power on consumers' purchasing intention which includes the receiver professional ability as the control factor, then raises corresponding hypotheses. Finally, the model and the hypotheses are tested and revised by empirical methods. The results of this paper show factors of functional value including the quantity, the quality and the titer of the comments affect consumers' purchasing intention positively. Besides, factors of receiver's mental representations including perceived risk, involvement and trust propensity have positive influence on online reviews' power on consumers' purchasing intention. Meantime, the receiver professional ability adjusts the relationships between the quality as well as the quantity of the comments and consumers' purchasing intention, but not the relationship between perceived risk and consumers' purchasing intention.

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    An Analysis on Business Model of Video Website Based on Business Model Feedback System——A Case Study of Netflix and iQIYI
    Rao Jiayi, Xu Dawei, Qiao Han, Wang Shouyang
       2017, 29 (2): 245-254.  
    Abstract1453)      PDF (1229KB)(7652)      
    With the rapid popularization of Internet, the ecological structure of the online video industry has undergone profound changes. In this paper, we propose a business model feedback system, which includes explicit knowledge of business model consisting of value proposition, business system and profit model, and tacit knowledge of business model composed of key resource capability and external environment. Using this model, this paper makes a systematic analysis and in-depth comparison of business model between Netflix and iQIYI, the representative leaders in the video website industry, and finds that there is a feedback effect between explicit knowledge and tacit knowledge of business model. Based on this finding, we put forward the corresponding enlightenment and suggestion to the business model of enterprise and the development of online video industry.
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    What Factors Influence Consumers' Online Purchasing Decisions?——Customer Perceived Value Drivers
    Li Zongwei, Zhang Yanhui, Luan Dongqing
       2017, 29 (8): 136-146.  
    Abstract850)      PDF (2217KB)(5190)      

    What factors are influential to consumers' online purchases? This paper points out that customer perceived value includes product perceived value, service perceived value and social value perception under the online shopping mode, constructs an online purchase model and collects Taobao's massive transaction data by focusing on three factors:users' reviews, product features and sellers' types. The large sample analysis reveals several positive factors including the length of users' review, product sales volume, credit ratings of seller, seller's DSR service score, and existing period of the shop. In particular, for experience products, the numbers of reviews, price, and sales have a larger effect on consumers' willingness to buy.

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    Case Study of the M&A between Youku and Tudou——Based on Event Study Methodology and Accounting Index Analysis
    Yun Xin, Xin Ling, Liu Ying, Qiao Han
       2015, 27 (9): 231-240.  
    Abstract809)      PDF (1178KB)(4864)      

    Video site is one of the fastest growing industries of Internet in recent years. Although the market size of this industry is steadily expanding, the loss situation that video sites have long faced is still a problem to be solved. In order to achieve economy of scale, reduce costs and pressure of competition, mergers and acquisitions (M&A) between video sites frequently occur. Whether the video sites can get rid of the dilemma of long-term loss through M&A has been a hot topic in the academic circle. Taking the case of the merger of Youku and Tudou as an example, this paper focuses on the deep influence of the M&A on the enterprise performance and future development of the online video industry from the perspective of the short and long term based on event study methodology and principal component analysis. The results show that positive value has been made for stock holders in the short term and there is a stable upward trend of enterprise performance in the long run through the M&A between Youku and Tudou. However, due to the fact of high operating costs of video sites, it is the revolutionary profit model of enterprise but not M&A that can fundamentally reverse the overall situation of long-term loss of video sites.

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    The Relationship among Proactive Personality, Knowledge Sharing and Employee's Innovation Behavior
    Zhang Zhengang, Yu Chuanpeng, Li Yunjian
       2016, 28 (4): 123-133.  
    Abstract928)      PDF (1110KB)(4724)      

    Based on the two cognitive perspectives:individual and situational characteristic, this paper tests the relationship among proactive personality, knowledge sharing and employee's innovation behavior using multiple regression analysis of linear models through 199 staffs' questionnaire surveys. In addition, based on trait activation theory, innovation climate's moderating effect between the relationship of proactive personality with knowledge sharing and employee's innovation behavior is also tested. Results of the regression analyses suggest that proactive personality has a positive impact on the employee's innovation behavior, and knowledge sharing has a moderating role between proactive personality and employee's innovation behavior. The results also show that innovation climate negatively moderates the relationship of proactive personality with knowledge sharing and employee's innovation behavior. Higher innovation climate weakens the proactive personality's positive influence to knowledge sharing and employee's innovation behavior. These results further support the basic idea of the trait activation theory. Therefore, creating a good innovation climate to make up the "inadequate" of employee's initiative is a feasible path for managers.

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    Business Model Innovation of We Media Based on Community Economy——A Case Study of “LuoJi Thought”
    Wu Chao, Rao Jiayi, Qiao Han, Hu Yi, Wang Shouyang
       2017, 29 (4): 255-263.  
    Abstract638)      PDF (1636KB)(4046)      

    Since 2012, the We media industry rises rapidly in China and its business models show a flourishing scene. Based on the theory of community economy, this paper analyzes the logic of We media rising, and selects “LuoJi Thought” as a typical case. The iceberg dynamic feedback model is established to study its three business model innovations in order to reveal the key elements of the great commercial success and provide management inspiration for the business innovation in the media industry. The research shows that the environment factor is the tacit knowledge and the driving force of business model innovation; the core of the future business society is the community, and the community economy has gradually become a trend; entrepreneurs' personal charisma plays a key role in the early stages, and the latter relies on the organizational management and the maturity of the business community.

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    International Comparison of Health Care System and Resource Allocation
    Li Lei, Li Jingyu, Liu Bing, Qiao Han
       2017, 29 (3): 186-196.  
    Abstract410)      PDF (1149KB)(3906)      
    Health care has caused widespread concern all over the world. From the perspective of international comparison, this paper analyzes different countries' existing health care system and their respective resource allocation. At first, based on literature researches, we divide the diverse health care systems into five categories and then choose eight representative countries, either developed or developing, for detailed description. In addition, the allocation of health care resources, including health costs, human resources and fixed assets, is compared with the relevant statistics. And particularly for health costs, a comparative framework of six dimensions is put forward. The differences of health care among the various countries are discussed from two aspects, i.e. systems and resource allocation, in the hope of providing significant references for the follow-up studies.
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    Case Study of Core Enterprise and Business Ecosystems: Strategies of Mutualism Symbiosis and Predation Symbiosis
    Ding Ling, Wu Jinxi
       2017, 29 (7): 244-257.  
    Abstract398)      PDF (1278KB)(3707)      

    The global economic integration environment highlights the profound impact of core enterprises on the business ecosystem.This study takes Yutong and Beijing as the research objects to reveal symbiosis strategy theory between core enterprise and business eco-system.Western scholars have widely accepted the four types of enterprises roles in the business ecosystem proposed by Iansiti&Levien.However, they are still too complicated.The research not only absorbs the essence of western theory of business ecosystem from the eco-logical metaphor perspective, but also integrates the Chinese excellent traditional culture to construct the "ambidexterity" paradox theory.The essential characteristics of the concept of "ambidexterity" paradox reveal the essential features of symbiosis strategy.In this study, we propose the concepts of "mutualism symbiosis" and "predation symbiosis", and reveal the two kinds of symbiotic strategy model, mechanism of action, fusion channel and essential characteristics.It opens the "black box" of core enterprise and its ecosystem in dy-namic process.Traditional strategy emphasizes on survival competition, and focuses on the predation strategy.This paper also highlights the mutualism strategy and it is advantageous to facilitate business ecosystem in reasonable configuration and efficient cooperation for re-sources.It has important contributions for Chinese enterprises to participate in the super competitive environment of cooperation and com-petition of globalization.

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       2015, 27 (6): 3-.  
    Abstract613)      PDF (1107KB)(3529)      
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    Diamond Model of Business Models——A Case Study of Ping An Financial Mall
    Ren Xiaoxun, Qiao Han, Huang Zhiyuan, He Leping, Wang Shouyang
       2015, 27 (11): 231-240.  
    Abstract459)      PDF (1337KB)(3324)      

    In this paper we propose a new approach(named "diamond model approach") for analyzing a business model from(A) three levels:(1) business object,(2) business process, and(3) business performance,(B) five modules:product, stakeholder, resources integration ability, return and risk, and(C) three flows:logistics flow, cash flow, and risk flow. Through comparing it with some classic approaches for studying business models, we show this diamond model approach of business models inherits advantages of those approaches, but much more comprehensive and systematic, and particularly good at studying business models of the financial industry, which concerns about risk characters. A case study of online Ping An financial mall is made with the diamond model approach and some management insights are presented.

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    IOS or SM Enabled? Impact of Internet Interactive Strategies on Inter-firm Coordination
    Zhuang Guijun, Dong Bin
    Management Review    2020, 32 (9): 153-167.  
    Abstract789)      PDF (1347KB)(3319)      
    Based on the literature of information systems and inter-firm coordination in marketing channels and by applying the essential logic of task-technology fit (TTF) model, this paper investigates the impact of Internet interactive strategies on inter-firm coordination and cooperative performance. Analyzing the data collected from 539 manufacturers, it finds although both IOS (Inter-Organizational System) enabled interactive strategies and SM (Social Media) enabled interactive strategies promote inter-firm coordination by facilitating firms to communicate and interact with their partners, they function differently-while IOS enabled interactive strategy is more effective in promoting inter-firm joint planning, SM enabled interactive strategy works better in promoting inter-firm joint problem solving. In addition, these two strategies positively influence cooperative performance through collaboration activities, namely joint planning and joint problem solving. This paper finally discusses the findings in terms of theoretical contributions, practical implications, limitations, and future research directions.
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    Value Co-Creation Through Experience Marketing: Example of Automotive Industry
    Yang Xuecheng, Xu Xiuxiu, Tao Xiaobo
       2016, 28 (5): 232-240.  
    Abstract370)      PDF (1144KB)(3263)      

    Based on the value co-creation activities in automotive industry, this paper builds a case study to sum up the successful experience, and other similar value for the business to create a business to provide reference. The main theoretical contribution of the research lies in the development of the concept of value creation and experiential marketing and the presentation of the factors, and proposed the mechanism of the value creation based on experiential marketing, which provides a theoretical basis for the follow-up study. The management significance of the study is to promote enterprises need to create a transfer to participate in effective communication, active participation, continuous interaction and the formation of emotional commitment to experience marketing environment, and unified internal awareness of all aspects of the experience in creating a unified coordination to carry out the value of activities, but also need to focus on the formation, maintenance and promotion of the relationship between the parties involved.

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    Research on Business Model Classification Based on the Perspective of Value Creation——Taking the Classification Application of Three Typical Enterprises as an Example
    Li Honglei
       2018, 30 (4): 257-272.  
    Abstract451)      PDF (1649KB)(3180)      

    The essence of business model is the logic of enterprises' value creation. Classification method of business models should answer two questions clearly:What role does the focus enterprise (project) play in the business model? And in which link does this business model create value? Based on the logic of value creation, this paper divides business models into two dimensions:(1) the functional role of enterprises and (2) the value creation link, and puts forward ‘Nine-square’ classification method of business model. This classification holds that:Focus enterprise plays three roles in its business model:(1) Product (service) producer who engages in specialized management; (2) Partner introducer who introduces value-connected third-party enterprises or individuals; (3) Platform Provider who is an independent third-party enterprise. Business models can create value in three links:the production link, the transaction link and the consumption link. The combination of ‘role’ and ‘link’ produces nine basic types of business models. Based on the ‘Nine-square’ classification method, we can deconstruct complex business models in reality into one or more basic models which form together a ‘complementary combination’. Finally, combining single-case study method, this paper discusses the classification application of the ‘Nine-square’, which and can provide reference for guiding practices of upgrading and innovation of enterprise business model.

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    Business Model Updating and Continuous Development: The Case of McDonald's
    Tan Zhijia, Wei Wei, Zhu Wuxiang
       2016, 28 (2): 219-229.  
    Abstract589)      PDF (3580KB)(2981)      

    This paper discusses the trading subjects and their resource capabilities, ways of transaction, profit model, etc. of the McDonald's case from the Wei-Zhu Business Model to analyze reasons for the success of McDonald's franchise mode. This paper suggests that the ability of the company to update its business model based on its resource capability and the transaction value is an important reason for its continuous development and the increase of its investment value.

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    The Relationship between Big-five Personality and Subjective Career Success: A Meta-analysis of the Prior 15-year Researches
    Weng Qingxiong, Peng Chuanhu, Cao Weilin, Xi Youmin
       2016, 28 (1): 83-95.  
    Abstract360)      PDF (1226KB)(2963)      

    Using Meta-analysis, we conduct a qualitative review on the prior 15-year literatures of the relationship between Big-five personality and subjective career success (career satisfaction). A 17331 sample included in 16 valuable papers is selected through literature search, the analysis on which show that: Big-five personality is positively related to career satisfaction; the relationship between neuroticism (r=-0.339) and career satisfaction is the highest, followed by extravert (r=0.158) and agreeableness (r=0.158), and then responsibility (r=0.137) and open to experience(r=0.125); the measurement of personality, the time span of data, job category moderated the relationship between big-five personality and career satisfaction. It infers that Big-five personality is a significant predictor of career satisfaction, and the relationship between them varies in different regions and different job categories. The direction of further exploring the relationship between personality and career satisfaction is discussed as well.

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    Effect of Connection Attributes of Platform-based Business Model Innovation on Value co-creation Based on Case Study of Airbnb
    Jiang Jihai, Li Qin
       2016, 28 (7): 252-260.  
    Abstract612)      PDF (1315KB)(2880)      

    This paper aims to explore effect and mechanism of how structural features and connection attributes of the stakeholders affect value co-creation. Firstly, we propose "Value Network Plus" formed by two levels of supply and requirement stakeholders, and then emphatically introduce different characteristics between "Value Network Plus" and traditional Value Network (or Alliance Network). At the same time, we creatively bring in new perspective of "point-edge-net" of "Graph Theory", and summarize resource properties, including resource variety and resource heterogeneity, through "point" dimension; generalize connection strength and connection transparency through "edge" dimension; draw network intensity through "net" dimension. Then, according to advanced theory, such as Value Co-creation, Sharing Economy, Composition-based View, we explore internal motivation of effects from the above five connection attributes of "Value Network Plus" on value co-creation, and put forward three propositions. Finally, we use normative case study method to analyze Airbnb to prove hypotheses that we proposed. The findings show that higher level of resource abundance, relationship strength and network intensity can effectively promote sharing resource, innovating knowledge among the platform members and ultimately realize value co-creation.

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