Management Review ›› 2021, Vol. 33 ›› Issue (11): 135-144.

• Digital Governance and Digital Innovation • Previous Articles    

Can Digital Village Construction Boost Rural Consumption Upgrading?

Wang Yanan1,2, Xu Feng1,2, Ye Xin3   

  1. 1. School of Economics and Finance, South China University of Technology, Guangzhou 510006;
    2. Research Center of Financial Engineering, South China University of Technology, Guangzhou 510006;
    3. School of Business, Sun Yat-Sen University, Guangzhou 510275
  • Received:2020-09-02 Published:2022-01-12

Abstract: Chinese digital village construction opens up new ideas for unlocking rural consumption potential and optimizing rural consumption structure. Using China's panel data from 2001 to 2019, this paper empirically tests the impact of digital rural development on rural consumption upgrading. The study finds that digital village construction has a significant positive impact on rural consumption upgrading, and this impact shows obvious regional and heterogeneous differences. From the perspective of consumption structure, digital village construction has the strongest promotion effect on the development-oriented rural consumption, and the weakest promotion effect on the subsistence-oriented rural consumption. From the perspective of geographical distribution, the promotion effect of digital village construction on rural consumption upgrading is not interfered by the characteristics of region and grain production and sales. According to the law of dynamic evolution, with the increasing quantile, the promotion of digital village construction to three kinds of consumption shows a decreasing trend. After a variety of robustness tests, the research conclusion of this paper still stands up.

Key words: digital village construction, rural consumption upgrading, subsistence-oritented consumption, enjoyment-oritented consumption, development-oritented consumption