Management Review ›› 2021, Vol. 33 ›› Issue (11): 84-93.

• Digital Transformation • Previous Articles    

The Typology of Digital Transformation Strategies and the Choice of Transformation Modes of Traditional Firm

Wang Yonggui1, Wang Linlin2   

  1. 1. Environmental, Social and Governance Institute, Capital University of Economics and Business, Beijing 100070;
    2. School of Business, University of International Business and Economics, Beijing 100029
  • Received:2020-09-17 Published:2022-01-12

Abstract: The choice of digital transformation strategies and transformation modes are the core issues of the research on firms' digital transformation. However, the digital transformation practice of traditional firms is not optimistic since the majority of firms' transformation fails to achieve expected results. Thus how to choose a digital transformation strategy and a digital transformation mode is still an unsolved important problem in both the theoretical research and the practice of traditional firms' digital transformation. This paper innovatively identifies the typology of traditional firms' digital transformation strategies, and then analyzes the selection of firms' digital transformation strategies and transformation modes from the perspective of strategy and mode matching. Specifically, this paper divides traditional firms' digital transformation strategy into four strategies-change-dependent, ecological-oriented, business-oriented and technology-oriented -by proposing two key dimensions, i.e., digital resource input and organizational adaptability. On this basis, this paper develops a new process model for matching traditional firms' digital transformation strategy and transformation mode, which provides valuable insights to the literature and the practice.

Key words: digital transformation, transformation strategy, transformation mode