Management Review ›› 2021, Vol. 33 ›› Issue (11): 28-42.

• Digital Transformation • Previous Articles    

A Study on the Process Model of Organizational Digital Transformation and Corporate Case Analysis

Chen Guoquan, Wang Jingyi, Lin Yanling   

  1. School of Economics and Management, Tsinghua University, Beijing 100084) Abstract
  • Received:2020-09-26 Published:2022-01-12

Abstract: Existing literature lacks global, systematic and dynamic research on the process of organizational digital transformation. This study puts forward a process model of organizational digital transformation, which includes eight stages:decision-making, organization, digital mobilization, digital training, implementation, evaluation, effectiveness and feedback. After that, this study uses this process model as a framework to explore Foton's digital transformation, and expounds its specific practices at every stage, further explaining the connotation of the process model. This research has theoretical contributions to the research on digital transformation process, and has practical value for corporate to implement digital transformation.

Key words: digital transformation, process model, case study