Management Review ›› 2021, Vol. 33 ›› Issue (9): 340-352.

• Case Studies • Previous Articles    

The Evolution of Dynamic Capability Based on Strategic Orientation and Organizational Structure Interaction: A Case Study of Haier Group

Lu Yanqiu, Song Chang, Wang Xiangyang   

  1. School of Management, Jilin University, Changchun 130022
  • Received:2020-09-04 Online:2021-09-28 Published:2021-10-09

Abstract: Strategic orientation and organizational structure are crucial factors that affect the formation of dynamic capabilities, but most of the existing researches study dynamic capabilities from a single factor based on the perspective of capability. From the perspective of process, this paper selects Haier Group as the research object based on contingency theory, constructs a model of interaction between strategic orientation and organizational structure. Then the formation mechanism and evolution path of enterprise dynamic capabilities are summarized. The study finds that:(1) Due to the contradiction between the advancement of strategic orientation formulation and the lag of organizational structure adjustment, enterprise reform needs to experience the mismatch of the old organizational structure caused by the strategic orientation changes, which promotes organizational structure changes, and then the new organizational structure supports the new strategy and regulates the interactive process of its implementation; (2) The interaction between strategic orientation and organizational structure causes changes in the direction of organizational learning and the reconstruction of organizational resources and rights, thereby promoting the continuous evolution of dynamic capabilities; (3) The growth of enterprises will go through three different stages:scale expansion, technological innovation and sharing and opening, during which environmental changes will prompt changes in the focus of dynamic capabilities, forming the evolution path from organizational flexibility capabilities to innovation capabilities and then to ecological connection capabilities. Based on the local enterprises, this paper discusses the evolution mechanism of dynamic capabilities, which has certain practical enlightenment for local enterprises to cultivate dynamic capabilities.

Key words: Key words:strategic orientation, organizational structure, dynamic capabilities