Management Review ›› 2021, Vol. 33 ›› Issue (8): 314-325.

• Logistics and Supply Chain Management • Previous Articles     Next Articles

The Value of Priority Pricing of Downstream Firms in the Supply Chain with R&D Collaboration

Wang Hui, Wang Qian   

  1. School of Economics & Management, University of Chinese Academy of Sciences, Beijing 100190
  • Received:2020-02-20 Online:2021-08-28 Published:2021-09-04

Abstract: As R&D becomes more and more difficult and supply chain awareness is deep into companies' heart, supply chain R&D collaboration is becoming common. The downstream partner can price prior to competitors but the value of priority pricing has not received the attention from the academic. This paper focuses on a competitive supply chain with an upstream firm and two downstream firms, and analyzes the priority pricing's value and influencing factors under R&D collaboration. The study finds that priority pricing reduces upstream manufacturer's and the downstream partner's revenue in the decentralized decision; priority pricing increases alliance benefits but decreases overall supply chain's revenue in the centralized decision. And the priority pricing's influence under R&D cooperation will increase with the increase of the market size, the decrease of production costs and the increase of the competition.

Key words: supply chain, R&D collaboration, sequential pricing, Shapely value