管理评论 ›› 2021, Vol. 33 ›› Issue (1): 23-36.

• 经济与金融管理 • 上一篇    

从捕食共生到互利共生——基于道德风险和声誉价值分析的P2P网贷平台生存策略研究

薛伟贤1, 左力1,2   

  1. 1. 西安理工大学经济管理学院, 西安 710054;
    2. 德州学院经济管理学院, 德州 253023
  • 收稿日期:2018-09-06 发布日期:2021-02-03
  • 通讯作者: 薛伟贤(通讯作者),西安理工大学经济管理学院教授,博士生导师,博士
  • 作者简介:左力,西安理工大学经济管理学院博士研究生,德州学院经济管理学院副教授。
  • 基金资助:
    国家社会科学基金项目(17BJL005);陕西省重点学科建设资助项目(107-00X901)。

From Predation Symbiosis to Mutualism Symbiosis: Research on the Survival Strategy of P2P Online Loan Platform Based on Moral Hazard and Reputation Value Analysis

Xue Weixian1, Zuo Li1,2   

  1. 1. School of Economics and Management, Xi'an Technology University, Xi'an 710054;
    2. School of Economics and Management, Dezhou University, Dezhou 253023
  • Received:2018-09-06 Published:2021-02-03

摘要: 当前P2P平台运营中暴露出来的生存问题主要与其发展过程中普遍采用的捕食共生策略有关,伴随声誉建设带来的借款者违约概率可识别性、实物担保物价值、平台道德风险行为被发现的概率、惩罚力度和社会平均贴现系数逐渐增加,费率及声誉建设成本逐渐降低,平台“捕食共生”策略带给平台的效用增量经历了由高到低的变化过程,而平台声誉价值带给平台的效用增量则经历了由低到高的变化过程,“捕食共生”策略逐渐被“互利共生”策略所取代。

关键词: 捕食共生, 互利共生, 道德风险, 声誉价值, 生存策略

Abstract: The survival problems exposed in the current P2P platform operation are mainly related to the "Predation Symbiosis" strategy commonly used in the development of P2P online lending platform in the early stage. The identifiability of borrower default probability, the value of physical collateral, the probability of discovery of platform moral hazard behavior, the punishment power and the social average discount coefficient are gradually increased along with the reputation construction, and the fee rate and reputation construction cost gradually decrease, the utility of platform "Predation Symbiosis" strategy has experienced a high-to-low change process, while the value of reputation brought to the platform has experienced a process of change from low to high, and the strategy of "Predation Symbiosis" has gradually been replaced by the strategy of "Mutualism Symbiosis".

Key words: predation symbiosis, Mutualism Symbiosis, moral hazard, reputation value, survival strategy