管理评论 ›› 2021, Vol. 33 ›› Issue (1): 229-241.

• 组织与战略管理 • 上一篇    

中国互联网企业的成长路径、公司战略及管理策略研究

楼润平, 李贝, 齐晓梅   

  1. 海南大学管理学院, 海口 570228
  • 收稿日期:2018-06-08 发布日期:2021-02-03
  • 通讯作者: 齐晓梅(通讯作者),海南大学管理学院教授,硕士生导师,博士
  • 作者简介:楼润平,海南大学管理学院教授,硕士生导师,博士;李贝,海南大学管理学院硕士研究生。
  • 基金资助:
    国家自然科学基金应急管理项目(71640024)

Study on the Growth Path, Corporate Strategy, and Management Tactics of Chinese Internet Enterprises

Lou Runping, Li Bei, Qi Xiaomei   

  1. Management School, Hainan University, Haikou 570228
  • Received:2018-06-08 Published:2021-02-03

摘要: 本文把我国互联网企业划分为两类成长类型,提出了相应的成长路径模型,刻画了互联网企业的成长曲线,把它们划分为S型成长曲线和平台型成长曲线;每种类型的成长曲线均由3个时期构成,并就各个时期提出并总结了相应的公司战略和管理策略框架。其次,本文选取了腾讯QQ和微信、阿里巴巴支付宝、奇虎360手机卫士、聚美优品、当当网这6家企业和产品的用户数据,拟合及研究了它们的成长曲线。实证检验结果表明,实际成长过程与路径模型符合程度高。最后,本文以滴滴出行作为深度分析案例,实证研究了滴滴成长路径、公司战略和管理策略,案例分析结果验证了本文提出的理论模型,并提供了有益启示。

关键词: 互联网企业, 成长路径, 公司战略, 管理策略, 滴滴

Abstract: This paper divides China's Internet enterprises into two types of growth, puts forward the corresponding growth path model, describes the growth curve of Internet enterprises, and divides them into S-type growth curve and platform-type growth curve. Each type of growth curve is composed of three periods, and the corresponding corporate strategy and management strategy framework are proposed and summarized for each period. Secondly, this paper selects the user data of Tencent QQ and WeChat, Alibaba Alipay, Qihoo 360 mobile phone guard, Jumei and Dangdang, and studies the growth curve of these six enterprises and products. The empirical test results show that the actual growth process meets the path model to a high degree. Finally, this paper takes Didi as an in-depth case study, and empirically studies Didi's growth path, corporate strategy and management tactics. The results of the case study verify the theoretical model proposed in this paper, and provide useful enlightenment.

Key words: Internet enterprises, growth path, corporate strategy, managerial tactics, Didi